News

March 9, 2021By Physicians for a Healthy California General

Physicians for a Healthy California (PHC) has announced a new partnership with #ThisIsOurShot, a physician-led public service campaign that promotes awareness and acceptance of COVID-19 vaccines.

Scientific innovation led to the discovery of effective COVID-19 vaccines; however, targeted disinformation paired with the realities and ramifications of institutionalized racism have contributed to the rise of vaccine hesitancy, particularly among communities of color.

#ThisIsOurShot is a national, grassroots coalition of health heroes and allies that is working to build vaccine-trust for a COVID-free world by elevating health care voices as trusted messengers through stories, photos and videos using evidence-based messaging.

PHC will leverage its communications channels and platforms to amplify campaign messaging towards health care providers to educate and engage on vaccine hesitancy throughout their communities.

PHC will also serve as fiscal sponsor to facilitate and manage #ThisIsOurShot donations. PHC has a proven record of administering grant funding and voter-approved tax revenues with transparency and accountability.

To that end, PHC also launched a new donation portal to support campaign operations, including the creation and distribution of educational content and resources.

Learn more at thisisourshot.info, and PHC encourages health care providers to join and donate to the campaign, share your story, access resources and connect on Facebook, Twitter and Instagram (#ThisIsOurShot).